Results After Q1 & Q2 2024

✅ Customer Growth: In the first six months of 2024, the customer base grew by 13%, with 1,208 new customers signing up through our campaigns.

✅ Revenue Growth: Total revenue increased by 10% compared to the same period in 2023. Despite a slight dip in Q2 due to poor weather conditions, we successfully compensated for this through effective marketing campaigns.

✅ Return on Investment (ROI): The total investment in paid advertising yielded an impressive ROI of 330%.

✅ Customer Loyalty: Over 34% of distributed vouchers were redeemed, leading to a significant increase in repeat purchases. The premium PROTECT+ wash program saw higher sales in Q2 than in previous periods, thanks to targeted campaigns.

✅ Content Creation: The custom photo and video content for social media and the website played a key role in increasing customer engagement.

Conclusion

The combined results of Q1 and Q2 2024 demonstrate that Pitstop Carwash's strategic approach, with targeted digital marketing and loyalty campaigns, has been highly successful. In just six months, we achieved 10% revenue growth and successfully promoted the premium PROTECT+ program.

With an ROI of 330%, this project proves that smart, data-driven marketing is not only effective but also delivers rapid results.

This project was executed in collaboration with Cheddr.

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